Intel Disability Awareness Month
Business Challenge: October is National Disability Employment Awareness Month. Intel wants to recognize the contribution of its employees with disabilities and show its support for all people living with disabilities. This ties into Intel's larger goal of creating a more inclusive world.
Objective: Intel wants to use its platform, specifically on social media, to commemorate the positive impact people with disabilities have at Intel and the global economy at large. The objective is to create a social media campaign that drives engagement and effectively communicates to Intel employees and its larger audience that Intel is a proud advocate for the disabled community.
This was a live social campaign that can be viewed on the @weareintel Instagram, LinkedIn, Twitter, and blog account.