Plant Parenthood
Caring for plants is hard — especially if you're a beginner, starting from scratch.
Problem: City-livin’ and backyard-less millennials are hesitant to become plant parents because they think they’re going to kill it in two weeks. They have no idea where to begin, or what plants would be best suited for their home.
Solution: Help first time plant parents off to an easy start by offering a one-stop-shop where they can find, learn, and buy everything needed to kick-off their journey into "plant parenthood" through a curated experience, specifically designed to ensure their plant makes it past the 2-week mark (and beyond).