Amazon: Fall Favorites & Halloween web and mobile asset production (art direction, product photography, production design)
Situation: On my first day at a new agency, I was asked to fly to Spokane, WA, to help lead a small team in producing web and mobile assets for Amazon's Fall Favorites and Halloween graphics. We faced the challenge of an extremely short turnaround time to complete the project.
Task: My responsibilities included art direction, product photography, and production design. We needed to sort through hundreds of Amazon packages, shoot numerous product shots, and ensure high-quality asset production, all within a tight deadline.
Action: Over the course of three intense days, our team meticulously organized and sorted through the products. We conducted countless product shoots, maintaining a high standard of quality despite the time constraints. After completing the shoots, I immediately flew back to begin post-production and asset creation. Throughout the process, we navigated 16+ hour days, constant scope changes, and a tight timeline, ensuring that every detail was handled with precision and creativity.
Result: Despite the absolute whirlwind nature of the project, we successfully delivered all required assets on time. The high-quality graphics produced for Amazon's Fall Favorites and Halloween promotions were well-received, contributing to a visually appealing and engaging online presence for Amazon during the fall season. The project's success highlighted our team's ability to manage tight deadlines and produce exceptional work under pressure.
Art Directors: Kassi Coronado, Alison Wright
Photographer: Scott Wallace
