The Sill: Plants > People (integrated campaign)
This online-friendly shop is determined to make plant owning accessible to everyone. The Sill delivers plants, and pots, and offers fun resources for plant care. Maintaining a good relationship with your leafy friends is simple, unlike human relationships…
The campaign consists of print ads, a monthly zine, and an integrated Tinder extension.
Awards: 2021 Silver ADDY for Integrated Campaign, 2021 AAU Spring Show "Best in Show"
Art Director: Kassi Coronado
Copywriter: Veronica Alcocer