WORK - Kasandra Coronado's Portfolio

The Sill: Plants > People

This online-friendly shop is determined to make plant owning accessible to everyone. The Sill delivers plants, pots, and offers fun resources for plant care. Maintaining a good relationship with your leafy friends is simple, unlike human relationships…

The campaign consists of print ads, a monthly zine, and an integrated tinder extension.

Check out the full zine I created here.

Awards: 2021 Silver ADDY for Integrated Campaign, 2021 AAU Spring Show "Best in Show"

Art Director: Kassi Coronado

Copywriter: Veronica Alcocer

Print ad (1 of 3)

Print ad (2 of 3)

Print ad (3 of 3)

Plant Tinder: Take a break from online dating and find your real soulmate — a plant.

If users swipe right on a plant profile, it’s an automatic match and they have the option to purchase it from thesill.com

Spotify: It’s proven certain music makes plants happier and grow better. The Sill curated a perfect playlist plants and their owners can enjoy.

Zine: Unlike people, plants aren’t that complicated. But starting out can be intimidating, so The Sill will provide helpful, digestible seasonal zines for current, or soon-to-be plant owners.