Microsoft: Next big break (animated video graphics)

Situation: Microsoft collaborated with USA Surfing to develop an AI solution aimed at improving athlete performance and reducing injuries by analyzing surfers' movements using Azure Cognitive Services.

Task:I was responsible for creating animated video graphics to illustrate how Microsoft's AI technology works and its benefits for USA Surfing.

Action:I designed and animated video graphics that visually explained the AI process, showcasing how Azure Cognitive Services analyzes surfers' recorded images to identify strengths and weaknesses in their movements. The graphics needed to be clear, engaging, and aligned with both Microsoft and USA Surfing’s branding.

Result:The animated video graphics effectively communicated the complex AI technology in an understandable and engaging way. The project successfully highlighted the benefits of Microsoft’s AI for USA Surfing, contributing to increased interest and understanding of the technology's potential in sports performance and injury prevention.

Next big break | Microsoft Unlocked

Designer: Kassi Coronado

Art Director: Jeff Boyce

Studio Design Director: Jack Johnson

Creative Director: Andy Cale