Olipop Soda (integrated campaign)
Prebiotic sodas that look as good as they taste. We use nostalgia and Olipop’s fun, retro brand to talk to families about making better lifestyle choices.
Problem: The term "healthy soda" seems like a pointless contradiction.
Tagline: All the fun, none of the guilt.
Awards: 2021 Silver ADDY for Integrated Campaign, 2021 Spring Show Finalist
Art Director: Kassi Coronado
Copywriter: Veronica Alcocer