Intel® 3DAT: Markerless Motion Capture (digital graphic design)

Situation: Intel® 3DAT, a cutting-edge SDK for markerless motion capture, needed digital graphic design assets to illustrate its capabilities in performing laboratory-grade motion capture using ordinary video, without the need for sensor suits, markers, or green screens.

Task: I was tasked with creating digital graphic designs that clearly demonstrated the functionality and benefits of Intel® 3DAT, making the technology accessible and appealing to potential users.

Action: I designed a series of digital graphics that showcased the key features of Intel® 3DAT. These graphics highlighted the AI and computer vision technology that enables high-quality motion capture using regular video footage. The designs were crafted to be visually engaging and informative, aligning with Intel's branding and technical standards.

Result: The digital graphics successfully communicated the innovative capabilities of Intel® 3DAT, enhancing its appeal and understanding among potential users. The designs contributed to increased interest and adoption of the SDK, showcasing its versatility in various human motion applications.

Designer: Kassi Coronado

Art Director: Laura Lothrop

Creative Director: Mark McCarthy

Studio Design Director: Jack Johnson