Old Caz Beer: Order of the Cazadarians (logo design)
Situation: I was approached by Old Caz Beer to create an eye-catching logo for their exclusive, members-only beer club, Order of the Cazadarians. The vision for this club was inspired by the mystique of secret societies, particularly the Illuminati.
Task: My task was to design a logo that captured the essence of this secret society theme, making it both intriguing and memorable, to serve as the face of the club and attract memberships.
Action: To create the logo, I immersed myself in the symbolism and aesthetics of secret societies, especially the Illuminati. I emerged with a design featuring a gilded, all-seeing hop, bordered by the Free Masons compass, and caressed by wheat. This design was meant to evoke a sense of mystery and exclusivity. After presenting and refining the concept, the final logo was approved and rolled out across various marketing materials for the club.
Result: The logo successfully captured the desired mystique and exclusivity, contributing to the rapid sell-out of the limited memberships in just a few days. The logo not only served its purpose in marketing but also resonated deeply with the club members, some of whom even got it TATTOOED. The design helped establish the club's identity and allure, providing members with access to private events, discounts, and exclusive merchandise.