Microsoft: Next big break
USA Surfing and Microsoft worked together with the aim of using AI to improve performance and reduce injuries in athletes. The AI solution that Microsoft has developed for USA Surfing analyzes recorded images of surfers to “determine both the strengths and weaknesses of their movements” against external elements such as the surfboard and the wave. To do this, it uses Azure Cognitive Services.
Designer: Kassi Coronado
Art Director: Jeff Boyce
Studio Design Director: Jack Johnson
Creative Director: Andy Cale