XBOX All Access: Figuring It Out (integrated campaign)

Xbox All Access is the best way to upgrade to next generation gaming. Instead of paying hundreds of bucks at once to buy a new console, you pay for it over time, with no interest. Plus, you get the Game Pass library, which lets you explore over 100+ games and game with your friends. Pretty sweet, considering it starts at $24.99 a month.

Between the price, the console, and the games you get, it was positioned as a "triple threat."

Problem was, Xbox All Access had awareness, but people still didn't understand how the program works. After all, it's a lot of stuff to cover in an ad campaign, or a single spot. So, we were tasked with coming up with content that demystified the service, educated gamers on how it all works, in a culturally relevant way that would generate plenty of earned media headlines.

One smart decision leads to another. Like, for starters, upgrading your gaming experience with Xbox All Access. Do that and, before you know it, every call you make will be a wise one. Don’t believe me? We hired a voice of authority to convince you.

This 2022 Clio Entertainment Bronze winning entry titled 'XAA - Figuring It Out' was entered for Xbox - Xbox All Access by CMD, Portland. The piece was submitted to the medium: Games: Integrated Campaign within the entry type: Games. It consists of 5 videos and 6 images.

Art Directors: Bryan Tietge, Kassi Coronado

Copywriter: Ryan Seibold

Creative Director: Andy Cale

Executive Creative Director: John O’Connell

Editor: David Wester